Vijaya — Krishna Milk Union, an organisation of 1,50,000 dairy farmer families

Our Commitments

A fair price is the start. Not the whole promise.

On 1 December 2024 the union raised its procurement price to ₹820 per kilo of fat — the highest in India at the time. What follows is everything else it does for the families who supply that milk.

For the family

పాడి రైతు సంక్షేమ కార్యక్రమాలు

  • Ksheera Bandhu

    క్షీర బంధు

    If a dairy farmer dies — for any reason at all — their family receives ₹50,000 from the union. No conditions, no waiting.

    0families

    ₹96 lakh paid to families who lost a dairy farmer this year.

    FY 2024-25

  • Kalyanamastu

    కళ్యాణమస్తు

    When there is a wedding in a farmer family, the union sends a mangalsutra and its blessing. A small thing that matters enormously.

    0weddings

    ₹1.03 crore given as the union's blessing at farmer-family weddings.

    FY 2024-25

  • Vatsa Krishna

    వత్స కృష్ణా

    Sexed semen, so that only female calves are born and a farmer's herd actually grows. It costs ₹150; the union pays ₹100 of it.

    ₹0per dose

    Sexed semen worth ₹150 — the union subsidises ₹100 of every dose.

    FY 2024-25

  • Samuhika Gokulam

    సామూహిక గోకులం

    Shared community cattle sheds that cut the cost of keeping animals, funded by collateral-free low-interest loans through the District Co-operative Bank.

  • Arogya Krishna

    ఆరోగ్య కృష్ణా

    Free health check-ups and subsidised surgery for farming families, through agreements with corporate hospitals across the district.

  • Accident Care Trust

    Group accident cover, with the union paying the premium on members' behalf so that a bad day never becomes a ruinous one.

    0members covered

    ₹31.01 lakh premium paid by the union on members' behalf.

    FY 2024-25

For the herd

పశు సంక్షేమ పధకాలు

A dairy farmer's cattle are their working capital. Keeping the animals healthy and insured is not charity — it is the most direct way to protect a family's income.

Cattle insured under Gopala Raksha

14,910

Cattle insured under Gopala Raksha

₹2.88 crore paid in premium; 338 claims settled for ₹2.76 crore.

Cattle feed distributed

20,883 t

Cattle feed distributed

Sold below cost, with the union absorbing the loss. Up 3% on last year.

Calcium supplied

2,00,335 L

Calcium supplied

Plus 1,707 litres of liver tonic, at heavily reduced prices.

Chaff cutters subsidised

121

Chaff cutters subsidised

₹10,000 off each machine, ₹12.10 lakh borne by the union.