Vijaya — Krishna Milk Union, an organisation of 1,50,000 dairy farmer families

Financial Year 2024-25

We turned over ₹1,211 crore last year. Most of it was never ours to keep.

Vijaya has no outside shareholders. It is owned by the 1,50,000 dairy farmer families who supply it, which means the money it handles is, in the end, theirs. Here is exactly where it went.

₹546.97 cr

went back to the member societies — 45 paise of every rupee the union handled.

That is roughly ₹36,500 per farmer family, paid out as milk price, price difference, incentives, interest on share capital, producers' welfare and animal health.

Every rupee of ₹1,210.69 crore

Gross value added in FY 2024-25, and how it was applied. Drawn to scale.

  • 546.97 cr45.2%

    Back to member societies

    Milk payments, price difference, incentives, welfare and animal health.

  • 198.38 cr16.4%

    Other dairies & suppliers

    Milk bought in to meet demand.

  • 174.23 cr14.4%

    Materials & production

    Powder, butter, stores, cattle feed and bakery inputs.

  • 105.14 cr8.7%

    Transport, power & works

    Contractors, loading, fuel and manufacturing.

  • 107.9 cr8.9%

    People, retailers & government

    Employees, CC points, interest, GST and income tax.

  • 47.97 cr4.0%

    Retained by the union

    Profit after tax including depreciation — reinvested, not distributed.

The union kept ₹47.97 crore — four paise in the rupee — and returned more than eleven times that to the families who own it.

Where it came from

Milk and milk products together account for ₹1,132.87 crore — 94% of everything the union sold. This is a dairy that makes its money from dairy.

  • Milk sales₹673.98 cr
  • Milk products sales₹458.89 cr
  • Cattle feed and other sales₹49.62 cr
  • Ice creams and bakery₹8.82 cr
  • Other operating revenue₹8.31 cr
  • Conversion charges₹1.76 cr
  • Donations received₹0.13 cr
Value added by trading activities, FY 2024-25: ₹1,201.50 crore, plus ₹9.19 crore of other income.

What the societies were paid

The ₹546.97 crore is not one cheque. It is the milk price, plus a price difference paid on top, plus two incentive schemes, plus interest on the shares farmers hold in their own union.

  • Milk payments₹499.02 cr
  • Milk price difference₹38.12 cr
  • Palamitra Incentive Scheme₹4.64 cr
  • Interest, welfare & animal health₹3.14 cr
  • Procurement Linked Incentive₹2.05 cr
Paid to member societies during FY 2024-25. Milk payments alone were 41% of the union's entire gross value added.

What actually moved

Turnover can rise on price alone. These are the volumes — the litres and kilos that left the plant — compared with the year before.

Product2023-242024-25Growth
Milklitres9,89,04,7049,99,84,1431%
Curdkg4,95,07,4575,14,60,2234%
Sweetskg5,71,9556,01,4935%
Total15,92,14,91016,10,52,365↑ 1%

₹820

per kg fat

Raised from ₹800 on 1 December 2024 — the highest procurement price in India at the time.

10.20 cr

litres procured

The union's own procurement across Krishna district.

500

new CC points

Plus six new walk-in coolers, extending the cold chain further into the villages.

Dairy farmer families of Krishna district

Every figure on this page is really a description of these people.

1,50,000 dairy farmer families across Krishna district. They are not suppliers to the union — they are the union.

Next year

A ₹1,300 crore target, and what it pays for.

  • Solar at Veeravalli

    A solar power plant at Project Kamadhenu, cutting the plant's running cost and its emissions.

  • Flavoured milk plant

    A new line filling PP bottles, so the beverage range can grow beyond what's on the shelf today.

  • Firewood boiler

    At the Vijayawada milk products factory, replacing part of the fossil-fuel load.

  • New products

    Further milk and bakery products, developed for how Telugu households actually eat.

The shape of the last few years

0cr

Business turnover

వ్యాపార టర్నోవర్

70% growth over the last seven years.

0cr

Net worth

Capital and reserves — 140% growth over six years.

47.97cr

Retained by the union

Profit after tax including depreciation — 4% of gross value added.

What sits behind the number

0

Dairy farmer families

పాడి రైతు కుటుంబాలు

The union has no outside shareholders. These families are the owners.

10.2crore litres

Milk procured

పాల సేకరణ

Own procurement across Krishna district, FY 2024-25.

0years

Years of service

Founded 11 February 1965. Diamond jubilee completed 11 February 2025.

0/ kg fat

Milk procurement price

పాల సేకరణ ధర

Raised from ₹800 on 1 December 2024 — the highest in India at the time.

All figures from the audited Annual Report 2024-25, approved at the 24th Annual General Body meeting on 26 September 2025. See the welfare schemes this funds →